Hi there,👋
Today, I want to share something every UGC creator needs to hear: the do’s and don’ts of making content that actually connects — and converts.

Whether you're pitching your first brand or trying to improve your portfolio, these tips will help you avoid common mistakes and stand out with content that feels real, not forced.

Let’s dive in 👇

1️⃣Proper Setup

You don’t need a pro setup — just a clean background and soft, even lighting that flatters both you and the product. A bit of natural shadow adds depth and makes your video feel more polished and intentional, without being overproduced.

2️⃣Show the Product Clearly

Don’t just flash the product — show it in action. Give people a clear look at the packaging, how you use it, and the results. The more visible and real it feels, the more likely your audience (and brands) will trust what they see.

3️⃣Keep It Natural

Talk like you would to a friend — no need for a script or salesy language. Brands love UGC that feels real and relatable, and so do audiences. Be yourself, share your honest take, and let your personality come through.

1️⃣Bad Lighting & Overexposure

Lighting can make or break your video. When it's too harsh or overexposed, important details get lost — your skin tone may look unnatural, and the product can appear washed out or unflattering. Soft, natural light or a well-placed light source makes a huge difference in quality and mood.

2️⃣Bad Angle and Poor Framing

If your shot’s too far or the angle’s off, people can’t really see what you’re doing — the product, how you use it, or what it actually does. Keep it close, clear, and focused so your viewers (and brands) don’t have to squint or guess what’s going on.

3️⃣Shaky and/or Blurry Footage

No matter how good your message is, shaky hands or blurred visuals can make your content feel rushed and unpolished. Use a tripod, rest your elbows on a surface, or stabilize your phone to keep the footage clean and easy to watch. It shows care and effort in your work.

This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.

Here’s why it matters:

Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.

If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.

See if your brand qualifies