Archive | The Marketer's Memo

Archived Memo

Jun 1, 2026

•

1 min read

📎 Press hits ads? groundbreaking.

template inside

May 15, 2026

•

4 min read

📎 2 handbag brands

what's missing?

May 8, 2026

•

4 min read

📎Your New Job

if you run ads on Meta

May 1, 2026

•

3 min read

📎 They Slide Off the Brain

The sustainability claims have been worn so smooth...

📎 We Wish More UGC Content Creators KNEW This

Apr 23, 2026

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4 min read

📎 We Wish More UGC Content Creators KNEW This

Cuz the algo doesn't read minds

Apr 16, 2026

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2 min read

📎 IL MAKIAGE Did $560M in 2025

Here’s our 100-ad teardown.

📎The Oldest Trick in Direct Mail Is Running Your Best Meta Ads

Apr 3, 2026

•

8 min read

📎The Oldest Trick in Direct Mail Is Running Your Best Meta Ads

In 2005, a Post-it note doubled survey response rates. In 2025, it's running your creative strategy

📎Your ROAS Is 1000%, But You Can't Scale Up?

Mar 26, 2026

•

8 min read

📎Your ROAS Is 1000%, But You Can't Scale Up?

Is your dashboard hallucinating?

📎The One Ad Responsible for Five Sell-Outs.

Mar 17, 2026

•

10 min read

📎The One Ad Responsible for Five Sell-Outs.

Here's the structure.

Mar 6, 2026

•

7 min read

📎We Changed One Hook. ROAS Went Up 4x.

Here's the mechanism.

Feb 27, 2026

•

12 min read

📎Fine-Not-Great Is Not a Strategy

Solid numbers, no clean answers, and a post-mortem that goes in circles. Some brands found the exit and here's how.

Feb 20, 2026

•

12 min read

📎You Sound Like Everyone Else

It's not your fault, though. (I mean, maybe it is...)

Archived Memo

Jun 1, 2026

•

1 min read

📎 Press hits ads? groundbreaking.

template inside

May 15, 2026

•

4 min read

📎 2 handbag brands

what's missing?

May 8, 2026

•

4 min read

📎Your New Job

if you run ads on Meta

May 1, 2026

•

3 min read

📎 They Slide Off the Brain

The sustainability claims have been worn so smooth...

Apr 23, 2026

•

4 min read

📎 We Wish More UGC Content Creators KNEW This

Cuz the algo doesn't read minds

Apr 16, 2026

•

2 min read

📎 IL MAKIAGE Did $560M in 2025

Here’s our 100-ad teardown.

Apr 3, 2026

•

8 min read

📎The Oldest Trick in Direct Mail Is Running Your Best Meta Ads

In 2005, a Post-it note doubled survey response rates. In 2025, it's running your creative strategy

Mar 26, 2026

•

8 min read

📎Your ROAS Is 1000%, But You Can't Scale Up?

Is your dashboard hallucinating?

Mar 17, 2026

•

10 min read

📎The One Ad Responsible for Five Sell-Outs.

Here's the structure.

Mar 6, 2026

•

7 min read

📎We Changed One Hook. ROAS Went Up 4x.

Here's the mechanism.

Feb 27, 2026

•

12 min read

📎Fine-Not-Great Is Not a Strategy

Solid numbers, no clean answers, and a post-mortem that goes in circles. Some brands found the exit and here's how.

Feb 20, 2026

•

12 min read

📎You Sound Like Everyone Else

It's not your fault, though. (I mean, maybe it is...)