Today is going to be a quickie: one hack for you.

When we launched this hack,

It lifted a client's revenue 330% month over month.

And we scaled the ad to the point where it was driving 40% of their Meta revenue!

So what's the hack?

  1. Press-hit ads.

  2. A/B test the destination: send to the press feature on the publication's domain vs. the PDP. For this particular client, option A 2X'd the ROAS.

  3. Bonus: do a partnership / whitelisting ad with that publication.

Then watch it carry your Meta account (like we did for our client).

What are press-hit ads, you ask? Examples below.

→ See what press-hit ads looks like

The Creative Strategist
at The Marketer’s Memo

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