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👋 Hi guys, welcome back to POV: Ads + UGCs Unlocked!

Let’s play a quick game: how many half-finished drafts are sitting in your Notes app right now? Be honest. (If your number is higher than your screen time hours… same.)

Because here’s the thing nobody tells you — creating content 24/7 is not sustainable. It’s like trying to live on espresso shots and vibes: it works for a week, then you crash. Hard.

Meanwhile, big brands look like they’re pumping out endless ads and posts, when in reality? They’re running on the world’s best-kept secret: repurposing.

Repurposing is basically the content version of a con artist — it makes people believe you’re everywhere, all at once… but behind the curtain, you only did the heavy lifting once.

Here’s how you pull it off (without the fraud charges):

One UGC → five ads. Yep, it’s legal✅

1. Chop it up like a Netflix trailer 🎬

Ever wonder why some creators seem to be everywhere — TikTok, Reels, Shorts, even LinkedIn — without looking like they’re chained to their camera 24/7? That killer 60-second TikTok? Don’t let it retire after one upload. Slice it into bite-sized pieces — 15-second micro-clips — and suddenly you’ve got fuel for Reels, Shorts, maybe even a snappy LinkedIn post (because yes, even the LinkedIn crowd likes to scroll fast). Think of it like leftovers: sometimes they actually taste better the next day, especially when you know how to reheat them right.

Here’s the trick: each clip should feel complete on its own. Not just “half a thought,” but a mini-story. That way, someone watching your Reel doesn’t feel like they’re missing out on context from the original TikTok.

💡 Pro tip: Always lead with the punchline. Don’t bury the best part at second 45 and hope people stick around. Attention spans these days rival goldfish with commitment issues. Your goal? Hook them in the first 3 seconds, then deliver the “aha” or the “wow” moment immediately.

Extra bonus: by chopping up one video into 3–4 different clips, you’re basically multiplying your chances of hitting the algorithm jackpot. Maybe Clip #1 flops, but Clip #3 goes viral — and all you did was recycle smart.

2. Remix it like a DJ 🎧

Your script doesn’t just have to live as a video. Nope. That little gem of content is way too valuable to get one spotlight moment and then retire like a one-hit wonder.

Here’s the move:
👉 Chop it into a carousel for IG — snackable slides people can swipe through while they pretend to be “just checking messages.”
👉 Break it down into a tweet thread — because X (Twitter, whatever we’re calling it this week) still loves a good “unroll me” moment.
👉 Heck, expand it into an email opener (hi 👋 that’s literally what I did here). See? Repurposing in action.

Same story, different wrapper. Think of it like M&Ms. Whether they’re in a bag, a tube, or an ice cream topping — they’re still chocolate-y goodness, just dressed for the occasion.

And here’s the kicker: it’s not cheating. It’s efficiency with good branding. Why break your brain for new ideas every day when you can stretch one good one into five different plays? The smartest creators don’t work harder — they just recycle so well, you don’t even notice it’s the same song on repeat. 🎶

3. Add platform spice 🌶️

The “one-size-fits-all” thing? Yeah, that only works for socks (and even then, questionable). Content? Totally different game.

Here’s the deal:
👉 On TikTok: slap on trending audio, keep it messy, raw, fun — because perfection actually kills vibes over there.
👉 On LinkedIn: polish it up, sprinkle in some “frameworks” and “insights,” then sit back while people comment “love this 🙌” like it’s a TED Talk.
👉 On IG: toss on an aesthetic filter, add a relatable caption, and boom — double taps from people who just came for cute dog reels.

Same message. Different flavor. Like tacos 🌮. Chicken, beef, veggie — doesn’t matter. At the end of the day, it’s all tacos.

The trick is not changing the story, but changing the presentation. Because the hard truth? People don’t switch platforms expecting the same experience. Nobody wants a LinkedIn thought-leadership post in the middle of their TikTok “day in the life of my cat” binge. And no one on LinkedIn is clapping for your dance challenge (unless it somehow ties back to quarterly growth, in which case… respect).

Bottom line: stop trying to stuff your content into one-size-fits-all packaging. Instead, remix it. Same ingredients, new vibe. That’s how you get your content across the table — no matter who’s hungry.

Why this works:

Picture this: it’s 1 a.m., you’re hunched over your laptop, Canva tabs multiplying like rabbits 🐇, TikTok drafts sitting at “97% done,” and your IG caption still says “Call it the microwave strategy: less effort, still tasty”. Meanwhile, your LinkedIn post? Yeah, it’s been blinking at “draft” for two weeks.

Now here’s the secret: nobody’s actually keeping tabs.
Your TikTok crowd isn’t snooping around your LinkedIn. And your IG fam? They’re not pulling up your newsletter receipts (though honestly, they should — they’re missing out).

To them, you look consistent. Smart. Like you’re everywhere at once.
To you, it means more reach, more credibility, and fewer late-night existential Canva crises about whether bold italic is genius or garbage.

That’s the magic: it’s not about doing more. It’s about doing once and re-wrapping it for each platform like the social media version of leftovers — somehow even better the second time.

⚡ The cheat code: Don’t create 20 new ideas. Create 1 great one and dress it up for different parties. That’s how you look like a content machine — without losing your mind, your sleep, or your will to live.

P.S. Okay, I’m lowkey hyped about this 🤓

If I had the chance to sit in on something like Guru 2025 a few years back, I would’ve skipped a ton of trial-and-error (and maybe saved a few ad dollars I’ll never see again 💸). It’s not another fluffy “inspo” event — it’s packed with real strategies from people actually running the campaigns you read about.

Think of it as a shortcut: instead of piecing things together from 100 podcasts and LinkedIn posts, you just… get the playbook in one shot. Honestly? It feels like cheating (the good kind).

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👋 Wrapping Up

👀 Next week: we’re doing “Ad Makeovers” — I’ll roast (nicely) real UGC ads, show you what flopped, what slapped, and how to borrow the winning tricks for your own.

P.S. I wanna know — which platform do you secretly hate creating for? Hit reply and spill. I’ll show you how to repurpose smarter there, so it doesn’t feel like pulling teeth.