The Digital Post-It Pack
Twenty ad formats built on the psychology that made a sticky note outperform a printed letter.
None of them look like an ad. That's the entire point.
Canva template. One-time purchase. Lifetime access
WHERE THIS CAME FROM
A 1970s direct mail trick,
repackaged for the feed
Sales copywriters used to attach a handwritten yellow Post-it to the top of their sales letters. Just a few words: "Thought you'd want to see this."
It made the letter feel hand-picked, like someone already read it and flagged it for you. That tiny detail made people more likely to keep reading.
Turns out, the feeling did the work: the sense that the letter had been singled out for you.
50 years later, your feed runs the same trick. We just dropped the yellow square.
Sound Familiar?
Oh, So This Is Happening to You Too?
"
A campaign runs beautifully for 4 months. You're feeling competent. Dare I say, smug. Then in a single week, conversions fall 31% and nobody in the room can tell you why. The smugness evaporates.
Sound Familiar?
"
Three meetings about the same revenue miss. Everyone has a theory. Nobody has proof. And yet somehow, the fourth meeting is already on the calendar. (As if repetition will manifest the answer.)
Sound Familiar?
"
Walking into an investor update without knowing why CPA spiked 40%... that particular flavor of dread stays with you well after the call ends. Ask me how I know.
Sound Familiar?
YOU CAN’T SEE IT. BUT, IT’S COSTING YOU EVERY SINGLE DAY
If You’re Not Making Sales,
Something in Your Funnel
Is Turning Buyers Away
"There's a single point in your funnel where performance is slipping. Everything downstream is a symptom. But your team keeps treating symptoms because they never identified the First Break™"
The media buyer says creative fatigue. The strategist says landing page. Someone suggests more budget.
Because apparently that's the answer to everything now.
Meanwhile, everyone's guessing. Confidently. In meetings.
The campaign got reset twice. The numbers barely moved. Because the thing that actually broke?
Nobody found it.
It's not incompetence. It's just that nobody taught us to diagnose before we optimize.
We learned to react. Swap the creative. Increase the budget. Reset and pray.
The Difference
Diagnosing vs. Whatever We’ve Been Doing
No judgment. We've all been there.
The Outcome
What Happens After You Run
The Performance Edit™
There's a lot of relief. We should mention that upfront.
The Diagnostic System Behind These Results
Our Receipts, If You Will.
Real accounts. Real relief. Real money saved.
Without this, I would have just blamed it on the audience Meta was sending my way. Turns out there was a bug affecting the landing page. Found the real issue in minutes.
Evan C.
Client was about to increase budget 40% to push through the plateau. The diagnostic showed audience saturation at current spend. We reallocated instead of scaled. Saved them $26k in the first month.
Lumos Digital, Internal Case
6 Frameworks. One NotionWorkspace
Your First Diagnosis.
Less time than your last "quick sync" that somehow went 90 minutes.
01
Reality Check Framework
Confirm the dip is real, not noise.
02
Breakpoint Identification
Trace your metrics top-down until you find the First Break™.
03
Audience Constraint Detection
Know the exact moment when scaling becomes cannibalizing.
04
Creative Failure Localization
Stop burning creative cycles on
the wrong fix.
05
System Stress & Recovery Checks
Diagnose learning instability, phase resets, and budget whiplash.
06
AI-Assisted Diagnosis Prompts
Operator-grade prompts to pressure-test your conclusions before you touch the account.
Your Next Board Meeting
Two Versions. Choose Wisely.
Choose your own adventure, but one adventure is significantly less painful.
Without
The Performance Edit™
✕ "We're still looking into it" — the phrase that haunts
✕ A slide full of things you tried (effort ≠ answers)
✕ Three theories, no consensus
✕ Defending tests that didn't move numbers
✕ Hoping the next creative batch fixes it (hope is not a strategy)
✕ Another meeting scheduled to "follow up"
✕ You leave wondering if you missed something obvious
With
The Performance Edit™
✓ "Here's exactly where the funnel broke"
✓ A clear diagnosis with supporting data
✓ One root cause, verified before acting
✓ Explaining why you didn't waste cycles
✓ Knowing the fix before you touch the account
✓ Walking out with the conversation closed
✓ You leave feeling slightly invincible
The Math
You'll Spend More on One Wrong Fix
Than on Finding the Right One
The math is mildly infuriating when you see it laid out.
The Cost of One Wrong Move
Estimate
A week of misdirected ad spend
$2,400+
Creative production chasing
the
wrong problem
$1,500+
Team hours in meetings that don't find the answer
$800+
Revenue lost while the real break sits untouched
$5,000+
Total cost of one wrong diagnosis
$9,700+
One diagnostic. Your first answer in minutes.
Before you spend another dollar guessing.
The Performance Edit™
$37
One-Time · No Subscription
GET INSTANT ACCESS →You've spent more than this on a single "team morale" lunch that fixed nothing.
$37 One-Time
Find the Break
Fix the Right Thing
Walk In With Answers
(The Trifecta)
Your next stakeholder meeting is already on the calendar. The next time performance dips and nobody knows why, you'll wish you had this.
Run the diagnostic before you walk in.
Show up knowing.
✓ Instant access after purchase
✓ Delivered as a Notion workspace
✓ Lifetime access, no subscription
✓ Run your first diagnostic in 1 hour
THE PERFORMANCE EDIT™
Within < 1 Hour,
You'll Know Exactly
Why Your Ads
Stopped Converting
The Performance Edit uses the First-Break Standard™ to pinpoint exactly where performance collapsed.
RUN THE DIAGNOSTIC →$37
One-time · Instant access ·
Run You first diagnostic today
6
Frameworks
One top-down diagnostic
for each stage of your funnel
0
Guessing
Find the First Break™
before you touch the account
1
Notion Workspace
Delivered instantly
as a ready-to-use Notion doc
∞
Reuse
Run the same diagnostic
on every future campaign
Sound Familiar?
Oh, So This Is
Happening to You Too?
“A campaign runs beautifully for 4 months. You're feeling competent. Dare I say, smug. Then in a single week, conversions fall 31% and nobody in the room can tell you why. The smugness evaporates.”
Sound familiar?
“Three meetings about the same revenue miss. Everyone has a theory. Nobody has proof. And yet somehow, the fourth meeting is already on the calendar. (As if repetition will manifest the answer.)”
Sound familiar?
“Walking into an investor update without knowing why CPA spiked 40%... that particular flavor of dread stays with you well after the call ends. Ask me how I know.”
Sound familiar?
YOU CAN'T SEE IT IN THE METRICS.
BUT IT'S COSTING YOU EVERY SINGLE DAY
If You're Not Making Sales, Something in Your Funnel Is Turning
Buyers Away
"There's a single point in your funnel where performance slipping. Everything downstream is a symptom. But your team keeps treating symptoms because they never identified the First Break™"
Fix What's Actually Broken →The Difference
Diagnosing vs.
Whatever We've Been Doing
No judgment. We've all been there.
The Outcome
What Happens
After You Run
The Performance Edit™
There's a lot of relief.
We should mention that upfront.
The Diagnostic System Behind These Result
Our Receipts, If You Will.
Without this, I would have just blamed it on the audience Meta was sending my way. Turns out there was a bug affecting the landing page. Found the real issue in minutes.
Evan C.
Client was about to increase budget 40% to push through the plateau. The diagnostic showed audience saturation at current spend. We reallocated instead of scaled. Saved them $26k in the first month.
Lumos Digital, Internal Case
6 Frameworks
One Notion
Your First Diagnosis
01
Reality Check Framework
Confirm the dip is real, not noise.
02
Breakpoint Identification
Trace your metrics top-down until you find the First Break™.
03
Audience Constraint Detection
Know the exact moment when scaling becomes cannibalizing.
04
Creative Failure Localization
Stop burning creative cycles on the wrong fix.
05
System Stress & Recovery Checks
Diagnose learning instability, phase resets, and budget whiplash.
06
AI-Assisted Diagnosis Prompts
The sanity check that makes you look unreasonably competent
on stakeholder calls.
Your Next Board Meeting
Two Versions.
Choose Wisely.
Without The Performance Edit™
✕ "We're still looking into it"
✕ A slide full of things you tried
✕ Three theories, no consensus
✕ Defending tests that didn't move numbers
✕ Hoping the next creative batch fixes it
✕ Another meeting scheduled to "follow up"
✕ You leave wondering if you missed something obvious
With The Performance Edit™
✓ "Here's exactly where the funnel broke"
✓ A clear diagnosis with supporting data
✓ One root cause, verified before acting
✓ Explaining why you didn't waste cycles
✓ Fix before you touch the account
✓ Walking out with the conversation closed
✓ You leave feeling slightly invincible
The Math
You'll Spend More on One Wrong Fix
Than on Finding the
Right One
The math is mildly infuriating
when you see it laid out.
The Cost of One Wrong Move
Estimate
A week of misdirected ad spend
$2,400+
Creative production chasing
the wrong problem
$1,500+
Team hours in meetings that don't find
the answer
$800+
Revenue lost while the real break sits untouched
$5,000+
Total cost of one wrong diagnosis
$9,700+
One diagnostic. Your first answer in minutes.
Before you spend another dollar guessing.
The Performance Edit™
$37
One-Time · No Subscription
GET INSTANT ACCESS →You've spent more than this on a single "team morale" lunch that fixed nothing.
$37 One-Time
Find the Break
Fix the Right Thing
Walk In With Answers
Your next stakeholder meeting is already on the calendar. The next time performance dips and nobody knows why, you'll wish you had this. Run the diagnostic before you walk in.
Show up knowing.
✓ Instant access after purchase
✓ Delivered as a Notion workspace
✓ Lifetime access, no subscription
✓ Run your first diagnostic in under 1 hour
