THE MARKETER'S MEMO — AD LIBRARY
Cuyana's 4 Primary Angle
♻️ Eco DNA, Not Eco Gimmick
9 Ads · 5 Brands
🌏 Evergreen Earth Day
THE MARKETER'S MEMO — AD LIBRARY
SUSTAINABILITY STORY TELLING
♻️ Eco DNA, Not Eco Gimmick
9 Ads · 5 Brands
🌏 Evergreen Earth Day
65%
of Gen Z are willing to pay more for sustainable products
Deloitte Global Gen Z & Millenial Survey, 2025
64%
rank alignment with personal values as their top consideration when choosing between similar products
Britopian Gen Z Purchasing Behavior Report, 2025
58%
are wary of brands that claim sustainability without proof, with 67% using third-party verification apps like Good On You or Ethical Consumer
Capital One Shopping Eco-Conscious Consumer Report, 2026
📎 The Working Professional
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
Sexy Math
Hook text: sexy math -- leaning into the "girl math" trend Visual: Vogue approved fun runway spread
The Jeans
Same template, second metric.
📎 The Stylish Mom
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
Sexy Math
Hook text: sexy math -- leaning into the "girl math" trend Visual: Vogue approved fun runway spread
The Jeans
Same template, second metric.
📎 The Frequent Traveler
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
Sexy Math
Hook text: sexy math -- leaning into the "girl math" trend Visual: Vogue approved fun runway spread
The Jeans
Same template, second metric.
📎 The Intentional Customer
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
Sexy Math
Hook text: sexy math -- leaning into the "girl math" trend Visual: Vogue approved fun runway spread
The Jeans
Same template, second metric.
📎 The Frequent Traveler
The Dirt
Deep, journalistic-style storytelling. Reads like a feature.
The Cat
A cat in a tiny bowtie does what a sustainability bullet point can't. Stewardship over guilt. Suddenly there is something to protect.
The Waterfall
The human brain processes images so so so much faster than text. With this waterfall, the viewer's brain registers "nature, untouched, pure" faster than instantly.
📎 … and more
Plastic-free, with a reason.
Tells the customer why plastic-free matters (micro-plastic awareness is finally hitting).
HILARIOUS.
No explanation needed.
Sophsplantkitchen Collab
The brand is welcomed into trust she has spent years building.
