THE MARKETER'S MEMO — AD LIBRARY
SUSTAINABILITY STORY TELLING
♻️ Eco DNA, Not Eco Gimmick
9 Ads · 5 Brands
🌏 Evergreen Earth Day
THE MARKETER'S MEMO — AD LIBRARY
SUSTAINABILITY STORY TELLING
♻️ Eco DNA, Not Eco Gimmick
9 Ads · 5 Brands
🌏 Evergreen Earth Day
64%
rank alignment with personal values as their top consideration when choosing between similar products
58%
are wary of brands that claim sustainability without proof, with 67% using third-party verification apps like Good On You or Ethical Consumer
📎 Reformation
Sexy Math
Hook text: sexy math -- leaning into the "girl math" trend Visual: Vogue approved fun runway spread
The Jeans
Same template, second metric.
The Mushroom
Hook text: carbon is cancelled --> language that people use Visual: a hypnotizing visual ASMR that keeps your eyes glued in a loop
📎 Pela Case
The Dirt
Deep, journalistic-style storytelling. Reads like a feature.
The Cat
A cat in a tiny bowtie does what a sustainability bullet point can't. Stewardship over guilt. Suddenly there is something to protect.
The Waterfall
The human brain processes images so so so much faster than text. With this waterfall, the viewer's brain registers "nature, untouched, pure" faster than instantly.
📎 … and more
Plastic-free, with a reason.
Tells the customer why plastic-free matters (micro-plastic awareness is finally hitting).
HILARIOUS.
No explanation needed.
Sophsplantkitchen Collab
The brand is welcomed into trust she has spent years building.
